Download e-book for kindle: Advanced Web Metrics with Google Analytics by Brian Clifton

By Brian Clifton

ISBN-10: 0470253126

ISBN-13: 9780470253120

Are you getting the main from your site? Google insider and internet metrics specialist Brian Clifton unearths the data you must get a real photograph of your site's impression and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising and marketing campaigns paintings top? How do you quantify their luck? What symptoms in the event you song? filled with innovations and insider secrets and techniques no longer documented in other places, this e-book has the specialist tips you must improve your model and raise your site's ROI.

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Extra resources for Advanced Web Metrics with Google Analytics

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Regardless of the public’s confusion or apathy about website privacy, it is your responsibility as a website owner to inform visitors about what data collection practices are occurring when a visitor views your website. In fact, within the European Union, law requires it. Google’s entry into the web analytics market and their strong stance on end-user privacy, transparency, and accountability is adding clarity to this whole area. K. qxd 2/21/08 1:38 AM Page 34 Summary In Chapter 2, you have learned the following: CHAPTER 2: AVA I L A B L E M E T H O D O L O G I E S ■ 34 • How web visitor data is collected, the relative advantages of page tags and logfile tools, as well as why page tagging has become the de facto standard.

The current issue with regard to privacy on the Web is that many users are confused as to what form of tracking, if any, is taking place when they visit a website. 01 percent of the total. Even when viewing privacy statements, the public is cynical. Often, these statements tend to be written in a legal language that is difficult to understand, they change without notice, and they primarily appear to be there to protect the website owner rather than the privacy of the visitor. Regardless of the public’s confusion or apathy about website privacy, it is your responsibility as a website owner to inform visitors about what data collection practices are occurring when a visitor views your website.

Com/blog—Dennis R. ) Summary: • The more frequently a website’s content changes, the more prone the site is to missing page tags. In the following image, website content was updated on January 14; by mistake, the updated pages did not include page tags. # Pages 2500 2000 Tagged Total 1000 500 0 10/1 • 10/15 10/2 11/12 11/26 12/10 12/2 1/7 1/21 2/4 Large websites very rarely achieve 100 percent tagging accuracy, as shown in the following chart. qxd 2/21/08 1:38 AM 3. Page 22 Firewalls block page tags.

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Advanced Web Metrics with Google Analytics by Brian Clifton


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