By David Strelecky
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Additional info for Automotives (Ferguson's Careers in Focus)
In addition, take as many automotive classes as possible. Marketing and advertising classes will be especially useful for aspiring sales managers. Automotive Dealership Owners and Sales Managers 51 Postsecondary Training As the business environment becomes more competitive, many people in this field are opting for an academic degree as a way of getting more training. A bachelor’s program, or at least an associate’s degree, emphasizing business communications, marketing, business law, business management, and accounting, should be pursued.
Benefits for sales managers depend on the employer; however, they usually include such items as health insurance, retirement or 401(k) plans, and paid vacation days. WORK ENVIRONMENT Automotive dealerships are usually open every day except Sunday and major holidays. Any professional working in this industry should expect long hours, especially during the evening and on Saturday. Busy times include the end of the month, when sales quotas are tallied, and during special promotions, such as a holiday or year-end clearance sales.
For example, if a customer only cares about style, sales workers will not impress upon him all of the wonderful intricacies of a new high-tech engine design. Sales workers greet customers and ask if they have any questions about a particular model. It’s very important for sales workers to have immediate and confident answers to all questions about the vehicles they’re selling. When a sale is difficult, they occasionally use psychological methods, or subtle “prodding,” to influence customers. Some sales workers use aggressive selling methods and pressure the customer to purchase the car.
Automotives (Ferguson's Careers in Focus) by David Strelecky